There's something i always find a bit queasy about this ad, every time I go past any of the Wall Street English offices or see it staring me in the face in the Metro.
Maybe it's the blatant use of a sexual stimulus to attract my attention. Umm, it works, unfortunately. But then, why wouldn't it?
Or maybe it's the company's attempt to invent a new type of English; after American English, International English and Air-traffic Controller's English: wait, there's better: Wall Street English! Yeah right.
Or maybe it's simply that, as an English teaching and teacher training professional I know that their marketing department is what makes them tick and that their '97% SUCCESS' claim would be a wonderful illustration of Disraeli's attributed remark that: "There are three kinds of lies: lies, damned lies, and statistics."
And if you don't do that, that, that, that and that, because you're, umm, human, you won't have fulfilled the 'contract' and you won't be able to contribute to their wonderful 97%. Shame.
97%, you'll notice, not 100. Because, let's face it folks, English is tough, as we all know, but 97% isn't bad though, eh? (wink wink, and let's lick our lips a little too...)
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